Lisa Sporte, freelance writer/editor
  • Home
  • Samples
    • Rebranding
    • Business communications
    • Articles
    • Article links
    • Websites & products
    • Personal
  • Blog
  • Testimonials

My musings

A few of my thoughts, in my own voice.

SAMPLES

Good advertising

9/7/2013

0 Comments

 
I worked for a long time at an agency that created a lot of the Coors Light promotions. Not the TV stuff; it was the print, mostly. But even still, because we needed to maintain a brand image that was consistent with what the other agencies were producing, I paid attention to the ads they were putting on TV. And I have to say, not once did I get choked up for a Coors Light ad. Not once. 

But check out this recent ad from Guinness. Go ahead. I dare you not to feel an emotion that's somewhere between pride and hope. I dare you. 
What I particularly like about this ad is that it doesn't rely on scantily clad women. It doesn't lean on sophomoric humor. Instead, it speaks to the true bonds of friendship and the true heart of sportsmanship. 

It's an ad I would actually ask my kids to watch so they can see upstanding examples of humanity. And that kind of advertising makes Guinness a brand I can get behind 100%. 
0 Comments



Leave a Reply.

    Author

    I’ve been inspired by many people and events. I hope to share at least a little of that inspiration. 

    Archives

    July 2021
    June 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    August 2019
    July 2019
    June 2019
    May 2019
    March 2019
    February 2019
    January 2019
    November 2018
    October 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    September 2015
    August 2015
    June 2015
    May 2015
    March 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.