I worked for a long time at an agency that created a lot of the Coors Light promotions. Not the TV stuff; it was the print, mostly. But even still, because we needed to maintain a brand image that was consistent with what the other agencies were producing, I paid attention to the ads they were putting on TV. And I have to say, not once did I get choked up for a Coors Light ad. Not once.
But check out this recent ad from Guinness. Go ahead. I dare you not to feel an emotion that's somewhere between pride and hope. I dare you.
But check out this recent ad from Guinness. Go ahead. I dare you not to feel an emotion that's somewhere between pride and hope. I dare you.
What I particularly like about this ad is that it doesn't rely on scantily clad women. It doesn't lean on sophomoric humor. Instead, it speaks to the true bonds of friendship and the true heart of sportsmanship.
It's an ad I would actually ask my kids to watch so they can see upstanding examples of humanity. And that kind of advertising makes Guinness a brand I can get behind 100%.
It's an ad I would actually ask my kids to watch so they can see upstanding examples of humanity. And that kind of advertising makes Guinness a brand I can get behind 100%.
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